Hello, Fellow.

Looking for a better way to work?
We cut out all the layers to get to greatness faster, (and have more
fun doing it).

Over twenty years in the industry gave us a lot of insight. Every agency we worked at was plagued with the same old problems: Inefficient ways of working, unnecessary layers, the classic bait and switch. We’re a smarter, kinder and more efficient way to cement your brand in the heart of humans.

Services

  • Unearthing the human reasons your consumers behave the way they do. Discovering what truly motivates their action and loyalty and finding ways to reach them (hearts) and connect with them (minds) in a meaningful way.

  • Let’s look at your full brand ecosystem - paid, earned, and owned - and identify where to spend to reach  your audience. Based on campaign objectives and budget, let’s uncover new ways to connect.

  • Ideas born out human insight, we are nerds for discovering and crafting unexpected ways to look at the world, to talk to people, to break through. We work with you to hone beautiful, unignorable work for your business.

  • Typography, brand identity, style guides, toolkits, logos, motion graphics. Creating cohesive design systems that make sense for each  application. We’re constantly inspired by global design ideas that elevate brand experience. It’s art with purpose.

  • From scrappy social content to big 360 campaigns, We believe social ideas should be born based on behaviours, not adopted from mass campaigns. We have the expertise and partners to create and deploy creative that fits your scope (and won’t blow your budgets). 

Leadership

Cheryl is one of the most sought-after advertising and marketing executives, leading top firms both big & global, and creative & independent. Her passion has always been entrepreneurial.

With 20+ years experience she has worked on global brands like McDonald’s (Canada), BMW (Canada and Germany), Little Caesars (North America), and YUM Brands (North America). Cheryl has not only led massive multinational accounts but has also run and grown two 50+ person agencies to over 20MM in revenue.

Cheryl has a passion for not only coaching and mentoring her staff on the creative side but has a passion to help kids gain confidence in sport. She has been the convenor of High Park Soccer Club, coached and managed under 12 boys soccer for Etobicoke and now volunteers her time for he son’s AA hockey team.

President and CEO

Cheryl Gosling

Lyranda Martin-Evans headshot 2019.jpg

Lyranda is an award-winning creative director, speaker, podcast host, and bestselling author.

With a proven track record as a strategic thinker and industry leader, her world-class marketing skills, dedication to craft, and brand-building work provide innovative solutions for clients. She has 20 years of experience creating big ideas for multinational brands that deliver business results, such as McDonald’s, Coca-Cola, Clorox, Toyota Lexus, P&G North America, Sleeman Sapporo, and Bell Canada.

A frequent public speaker, she is the host the podcast "ADCC Created” that unpacks how the best marketing campaigns get made, and the Google podcast "Lead by Womenwill" which inspires young women to rise to the C Suite. Lyranda is the author of the bestselling humour book “Reasons Mommy Drinks” which has been published in multiple languages, including German and French. She’s also a contributing author to Strategy Magazine, the host and jury member for several international industry shows including The Clios, One Show, and Cannes, and was a guest on The Today Show. She currently sits on the board of directors for the Advertising and Design Club of Canada.

Recent awards include D&AD, One Show, Cannes 

Founder and Chief Creative Officer

Lyranda Martin Evans

Travis Cowdy [headshot].jpg

20 years of attention to detail, passion for building brands, and relentless pursuit of craft and creativity has made him one of Canada’s top Creative Directors. A passionate belief in human-centric design thinking to drive business, Travis’ career spans many years of blood sweat and tears (mostly his own).

A foundation in design and branding prepared him for brand building and defining work on global brands such as Toyota / Lexus, Clorox, Sleeman / Sapporo, Subway, Virgin Mobile and Target. He has been internationally recognized for best in class creative and effectiveness at shows like D&AD, The One Show and Cannes. 

A unique ability to pull from both client and agency learnings, he has created a portfolio of long-lasting brand work, such as the “It’s Better To Be A Member” platform he developed in-house at Virgin Mobile in 2008 that still lives to this day.

Founder and Chief Creative Officer

Travis Cowdy

Let’s make magic.

  • Cheryl Gosling
    President and CEO

    cheryl@fellowhumancreates.com