Canadian Cancer Society Smoke Free Curious

Stop smoking ads had hit a wall. The usual scare tactics were falling flat and getting lost in a sea-of-same. We tapped into the “Sober Curious” trend to help the Canadian Cancer Society take a new more human-centric approach in getting people to consider quitting smoking .

In partnership with our friends at Art & Science

Are you curious?

〰️

Are you curious? 〰️

Let’s make magic.

  • Cheryl Gosling
    President and CEO

    cheryl@fellowhumancreates.com

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