Canadian Cancer Society Smoke Free Curious
Stop smoking ads had hit a wall. The usual scare tactics were falling flat and getting lost in a sea-of-same. We tapped into the “Sober Curious” trend to help the Canadian Cancer Society take a new more human-centric approach in getting people to consider quitting smoking .
In partnership with our friends at Art & Science
Are you curious?
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Are you curious? 〰️


Let’s make magic.
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Cheryl Gosling
President and CEO
cheryl@fellowhumancreates.com